J.B. And Brothers Pvt. Ltd.: A Legacy of Excellence in the Global Diamond Industry
About J.B.And Brothers
In the dazzling world of diamonds, where precision, craftsmanship, and trust define success, J.B. And Brothers Pvt. Ltd. has carved a niche for itself as a leader. With an international reputation for excellence, the company stands as a beacon of quality and innovation in the global diamond industry. Founded on the principles of integrity, innovation, and customer-centricity, J.B. And Brothers has grown into a powerhouse, offering the finest diamonds to customers worldwide.
Official Website – www.jbbrothers.com
The Visionary Behind J.B. And Brothers: Jitendra B. Shah
At the heart of J.B. And Brothers’ success story is Mr. Jitendra B. Shah, fondly known as Jitubhai. Born in 1955 in the small village of Vithoda near Palanpur, Gujarat, Jitubhai’s journey is one of perseverance and ambition. Coming from a humble background, he assisted his father, a cloth tradesman, from an early age, developing a keen sense of business acumen.
Jitubhai’s entry into the diamond industry began in Surat, where he worked at Sumtibhai’s diamond factory. Learning the nuances of the trade, he soon realized his calling. In 1972, with a mere INR 50/- rent for a small workspace, he took his first step into the diamond business. Guided by instinct and a deep passion for diamonds, he built J.B. And Brothers into a brand synonymous with trust and excellence. His philosophy is simple: “One needs to love the business of diamonds and believe in it. A machine cannot tell the sentimental value of a diamond, but a feeling can.”
Leadership Driving Innovation and Growth
The company’s success is also attributed to the strong leadership team, each bringing their expertise to different facets of the business.
Dr. Shailesh B. Shah – Director, Finance & Manufacturing
A qualified medical doctor, Dr. Shailesh B. Shah chose to support his family business instead of pursuing a medical career. Since joining the company in 1983, he has played a pivotal role in transforming J.B. And Brothers’ product portfolio from smaller diamonds to larger, high-value stones. His strategic vision led to the development of Triple Excellent Symmetry, making the company a master in solitaires.
Beyond business, Dr. Shailesh remains committed to philanthropy, supporting hospitals in Surat and serving in various industry organizations, including GJEPC, the Surat Diamond Association, and the South Gujarat Chambers of Commerce.
Mr. Vijay B. Shah – Director, Sales & Marketing
Joining the company in 1982, Mr. Vijay B. Shah has been instrumental in expanding J.B. And Brothers’ global presence. His sharp business acumen and technology-driven approach have propelled the company to become a leading distributor of top-quality solitaires.
One of his most significant contributions is the ‘One Price System’, a transparent pricing model that replaced the industry’s opaque pricing structures, fostering trust and long-term customer relationships. Additionally, his JGS Grading System has set new standards for pricing and grading polished diamonds.
Mr. Sanjay B. Shah – Director, Sales & Marketing
Since 1986, Mr. Sanjay B. Shah has played a key role in developing J.B. And Brothers’ domestic and international footprint. His expertise in diamond assortment and grading has helped align the company’s standards with prestigious international grading laboratories. Working alongside Mr. Vijay B. Shah, he contributed to the development of the proprietary JGS Grading System and various branding initiatives.
Ms. Purvi Shah – Head, Sales & Marketing
A dynamic and ambitious leader, Ms. Purvi Shah has been an integral part of J.B. And Brothers since 2005. She heads the sales and marketing division in Mumbai, focusing on business development, customer relationship management, and brand expansion.
She has successfully introduced streamlined business processes and led the launch of the ‘Dream Origin’ provenance program, a revolutionary initiative that traces the diamond’s journey from mine to market. Her strategic insights and market knowledge continue to drive J.B. And Brothers to greater heights.
Other Key Leaders
- Mr. Bharat B. Shah – A crucial figure in operations and supply chain management, he ensures the seamless procurement and delivery of rough and polished diamonds.
- Mr. Rajesh B. Shah – Heads the international business development team, strengthening relationships with key global partners and expanding the company’s reach.
- Mr. Ramesh B. Shah – Leads the quality assurance and compliance division, ensuring that every diamond meets the highest industry standards.
Excellence Through Innovation
J.B. And Brothers has always been at the forefront of technological advancements and ethical business practices. The company has seamlessly integrated cutting-edge diamond manufacturing techniques while preserving the traditional craftsmanship that gives each diamond its unique character.
Technology & Manufacturing
The company’s Surat-based manufacturing facility is equipped with state-of-the-art technology that ensures precision in every cut. The use of advanced scanning and planning software enables J.B. And Brothers to optimize rough diamonds, maximizing their yield and brilliance.
Sustainability & Ethical Sourcing
In an industry where responsible sourcing is paramount, J.B. And Brothers has taken proactive steps to ensure ethical practices in diamond procurement. The company adheres to Kimberley Process Certification, ensuring that its diamonds are conflict-free and ethically sourced.
Expanding the Global Presence
From its humble beginnings in Surat, J.B. And Brothers has expanded its reach across international markets, including the USA, Europe, the Middle East, and Asia. The company’s strategic presence in major diamond trading hubs has solidified its reputation as a trusted supplier of high-quality diamonds.
With a strong network of partners and customers, J.B. And Brothers continues to lead in the international diamond trade, offering a diverse range of diamonds, from melee sizes to exquisite solitaires.
The Future of J.B. And Brothers
As J.B. And Brothers moves forward, the company remains committed to its founding principles—trust, quality, and customer satisfaction. With continuous innovation, strategic expansion, and a customer-first approach, the company aims to redefine the diamond buying experience for generations to come.
The leadership’s collective vision ensures that J.B. And Brothers remains at the forefront of the diamond industry, embracing new technologies, sustainable practices, and customer-centric strategies. Whether through cutting-edge grading systems, digital transformation, or innovative provenance tracking, J.B. And Brothers is poised for an even brighter future.
Summary
J.B. And Brothers Pvt. Ltd. stands as a testament to hard work, innovation, and ethical business practices. From a small rented workspace in Surat to becoming a global diamond powerhouse, the company’s journey is truly inspiring.
With an unyielding commitment to excellence and a focus on customer satisfaction, J.B. And Brothers continues to shine bright in the world of diamonds. Whether you’re a jeweler, investor, or a diamond enthusiast, J.B. And Brothers is the name you can trust for the finest diamonds that capture the brilliance of nature and the essence of perfection.
Lakshmi